RETAIL
THERAPY

As the fashion world grapples with
economic shifts, AI disruption,
climate anxiety, and microtrend
fatigue, ORTA responds with
a clear, thoughtful antidote:
Retail Therapy, a Spring/Summer
2027 denim collection created
not for indulgence,
but for intentionality.

A Conscious
Denim Collection
for an Uncertain
World

See the collection details…

RETAIL
THERAPY

As the fashion world grapples with economic shifts, AI disruption, climate anxiety, and microtrend fatigue, ORTA responds with a clear, thoughtful antidote: Retail Therapy, a Spring/Summer 2027 denim collection created not for indulgence, but for intentionality.

A Conscious
Denim Collection
for an Uncertain
World

 

See the collection details…

Celebrating our past, innovating for the future.

Since its inception, Orta has been weaving a denim heritage passed from generation to generation. Founded in 1953, Orta transformed from a spinning & weaving company to a denim manufacturer in 1985.
Today, Orta operates in Turkey with its 1000+ employees, creating a platform for leading manufacturers to step up and reclaim a denim industry where more aesthetics leads to more ethics…
Read more...

London
Calling

The spirit of contrast, craftsmanship, and cultural rebellion is exactly why we call this collection London Calling—a tribute to the city’s enduring influence and bold future in fashion.
Orta presents AW26/27 collection LONDON CALLING
  • From the rustic sophislication of the English countryside and THE HIGHLANDS
  • To the regal charm and glamour of THE ROYALS
  • From youlhful rebellion of SWINGING LONDON in the 60s
  • To the cultural movement of COOL BRITANNIA
See the collection details...

COLLECTIONS

SS27

RETAIL THERAPY
A Conscious Denim Collection for an Uncertain World

AW 26-27

LONDON CALLING
Through Crowning Moments, English style has proven that it is not just about clothing, but about cultural expression.

SS26

THE TOURIST
ORTA denim that works hard while you are not; made for enjoying life.
Dedicated to the summers in which we live, work and play.

AW 25-26

MEMORY LANE
Enchantment meets Eco-engineering: ORTA Denim New Collection Reimagines The Style Zeitgeist of Denim Rebellion Through the Decades

SS25

WE HEAR THE WORLD BREATHING
Building a regenerative denim platform: Provocative innovation, science-based design, open-source technology and collective action. A collection of optimistic, regenerative, climate-just denim.

AW25

#ORTANOW
We are passionate about our past, but it is our future that excites us!

AW 23-24

#IAMABLUESKYER
Calling all bluesky thinkers – the story of the tomorrow that we want, will not write itself, let us write it together!

SS 23

Open Ticket
The journey is yours... Where do you want to go? Welcome to the MetaDENIMverse of orta!

AW 22-23

Scenic Route
Remember the anticipation you felt before going on a trip? The excitement of a new adventure? These are the sensations we've captured in our SCENIC ROUTE COLLECTION.

SS 22

Deeply Rooted
As the fashion and denim trade goes virtual in today’s challenging times, ORTA has designed its HERE4GOOD collection with an interactive, collaborative “kit” packed with the information and tools to interact with ORTA’s eco-innovation advancements and “built to last” vision.

AW 21-22

Here4Good
HERE4GOOD embraces the eco-modern technologies ORTA has been implementing to continually improve our sustainability practices, and to ensure denim’s future.

SS 21

Denimimicry
ORTA is taking its sustainability mission to a new level with the foundation of a new platform for thinking about circular fashion, nature-inspired technology and materially smart design for a resilient future.

AW 20/21

Ready
Choices shift, climate changes, expectations vary, target consumers and their preferences change, good old times when we were certain of what we were doing are over.

SS 20

Feel Light
Human2Denim It is our humanness that asks for lightness... We want to be light on our feet but rooted to the ground.

AW 19-20

CO-OP
Culture is forming a new kind of co-op. Something borrowed. Something re-mixed. Everything styled with purpose. Love & resprect to the original voices and the planet.

SS 19

The New Dawn of Denim
The dawn of ORTA’S commitment to the most technological & ethical denim on the planet. ORTA is making a bold commitment to be a leader in transforming the denim industry with the most advanced natural technologies.

AW 18-19

Jeans Matter
It is a tall order for denim manufacturers to become healer of the planet; in order to do so, the industry will nedd to collaborate and harness sustainable, biological technologies that are emerging in leading labs around the globe.

SS 18

Denim Takes Flight
Hunters and Gatherers, we are hyper-mobile, tech-nomads united by creative wanderlust. Craft stirs our souls.

AW 17-18

Hitch Hiker Of The Solar System
We are nomads in a world where there is no time, navigating at the borders of the past-present-future.

SS24

#imaginus
ORTA Launches Regenerative, Collaborative Bluesky Denim Innovations Towards a Net-Zero World

SS 17

ORTABLUFREQUENCY™
We are entering a world of visionary sustainable technology that is focused on energy. The view is that the energy that sustains us can no longer be seen as separate from our environment.

AW 16-17

The Science of Stretch
For this season, Orta is hitting the slopes to bring you the perfect combination of luxury and performance, inspired by“Aspen”, Colorado: home to some of the most elegant ski resorts in the world.

SS 16

Life-Wear
Part of the reason why denim has been such a lasting staple in our wardrobes is its adaptable nature.

Since its inception, Orta has been weaving a denim heritage passed from generation to generation. Transparency, commitment and trustworthiness are the key elements of Orta’s philosophy. At ORTA, sustainability is ‘business as usual.’

Our aim is to create a more robust denim ecosystem where ART MEETS TECHNOLOGY MEETS SUSTAINABILITY for new infinite possibilities of denim today and tomorrow.

Aiming to be the leading denim brand pursuing sustainable lifestyles and production, Orta founded its sustainability division ORTA BLU in 2010.

ORTA BLU functions as the sustainability platform aiming to create a future where denim is designed, produced, consumed and disposed of in radically different ways.

Visit ortablu.org

At ORTA, sustainability is ‘business as usual’ 

At ORTA, sustainability is ‘business as usual’ 

At ORTA, sustainability is ‘business as usual’ 

At ORTA, sustainability is ‘business as usual’ 

At ORTA, sustainability is ‘business as usual’ 

At ORTA, sustainability is ‘business as usual’