FOR SPRING-SUMMER 2017 ORTA PRESENTS

ORTABLUFREQUENCY™


We are entering a world of visionary sustainable technology that is focused on energy. The view is that the energy that sustains us can no longer be seen as separate from our environment. ORTA is committed to envisioning a sustainable, technological future driven by the human desire for this energetic exchange.
Our jeans will become compatible with our emotional and physical body. Biological senses will be enhanced to  address different kinds of stimuli for specific purposes. We will co-create denim for our smart cities of tomorrow. Resonate with the collective. Sense the frequency. Feel the sound of blue.
Denim is a catalyst, an energetic exchange that responds to our movement and surroundings. ORTA’s immersive technology senses our skin’s frequency and responds in harmony.

ORTA’S immersive technology is embedded in the denim fibers that support our body. These fibers “feel” what is happening around us–detecting any movement in our physiology. In other words…ORTA’s immersive technology responds to our behavior. Our actions are translated by ORTA’s adaptİve stretch patterns–enacted by our body’s movement.
Our body’s frequency describes the field of energy and information that surrounds and interpenetrates the surface of our skin. ORTA’s immersive technology ultimately adapts to our movement and allows the smart fibers to resonate with our skin’s frequency. Frequency changes everything. It impacts the way we feel and the way we move every day. With ORTABLUFREQUENCY, we feel taller, slimmer and more alive.

AMPLIFY

Introducing an entirely new immersive denim experience for today’s fast forward lifestyle.

VAPOR

There is a new luxury, and its definition is this: freedom, time, and space.

OCTAVE

The two notes at the extremes of an octave sounding together.

REVERB

Played over again, but remastered. Made to reverberate. Remix.

SYNTHESIS

The combination of ideas to form something new. Compose.

SYMBIOSIS

The combination of ideas to form something new. Compose.

AUTUMN-WINTER 2016/17

THE SCIENCE OF STRETCH


For this season, Orta is hitting the slopes to bring you the perfect combination of luxury and performance, inspired by...

“Aspen”, Colorado: home to some of the most elegant ski resorts in the world.

BODY
FRAME

Ladies only? We've got just the thing.

COMFORT
SQUARED

Skis too straight for you? Unisex Comfort2 is the perfect denim for all you extreme sports junkies.

ULTRA
FLEX

You can find the true skiers on top of the mountain as soon as the lift opens and you won’t see them again until it closes…

FITS
WELL

Got your energy back?
Let the good times roll!

BODY
SCIENCE

Body Science is another elegant option for the chalet.

DCRAFT

Some ski for sport, while others prefer to ski in style.

LEGENDS

Speaking of style, everyone appreciates a little vintage action.

ICORE
RELOADED

I-Core Reloaded adds a touch of color to the season

MAGMAt

Not one for standing out? Magma coatings are the perfect camouflage to help you blend right in.

COZY
DENIM

… And speaking of schnapps, there is no better cool down than to ease off the last run of the day into a little après-ski party.

ORTA COLLECTIONS

SPRING-SUMMER 2016


Part of the reason why denim has been such a lasting staple in our wardrobes is its adaptable nature. Wearable and durable, denim can be dressed for almost every occasion. The next step in this evolution is moving beyond the mastery of five pocket jeans and bringing denim to new places; from suits to yoga pants, the office to the gym. “Life-wear” to suit the active lifestyle of today’s end consumer and the designers who create it. This challenges us to make denim that can literally act as a second skin, covering you anywhere and during any activity. Mastering elasticity is key to the comfort and functionality of the fabric.

Last season we brought Fitswell and Body Science to the table. For this season, we have developed these concepts further with Ultra-Flex and D-Fine, offering an even more versatile scale of stretch. We are also moving forward with D-Craft, our authentic stretch line and a treat for the denim purist who wants to enjoy the time tested look of 100% cotton without missing out on the comfortable capabilities of modern stretch. A combination of tradition and tech, not to mention style, this wide-range of stretch textiles work with different body types, leaving you free to move as you please.

ULTRA
FLEX

Orta stretches its research the next level by introducing UltraFlex, the ultimate stretch family. These fabrics are engineered to produce an average of 70% elasticity and great rebound performance.

BODY
SCIENCE

They say everything can be explained by science.. Happiness, attraction, even love. So we used science to create a kind of denim that loves you like you deserve to be loved.

COMFORT
2

A multi-directional stretch technology. Comfort Squared creates a better range of motion for active men and women who require both form and function simultaneously in their daily wardrobe.

D
CRAFT

D-Craft features two historical looks, with modern day stretch.

LEGENDS
DENIM

Wear the Legend of Blue.

MAGMA
2016

Developed for both men and women, Magma is a combination of breathable comfort underneath with lighter coatings on top for summer.