Part of the reason why denim has been such a lasting staple in our wardrobes is its adaptable nature. Wearable and durable, denim can be dressed for almost every occasion. The next step in this evolution is moving beyond the mastery of five pocket jeans and bringing denim to new places; from suits to yoga pants, the office to the gym. “Life-wear” to suit the active lifestyle of today’s end consumer and the designers who create it. This challenges us to make denim that can literally act as a second skin, covering you anywhere and during any activity. Mastering elasticity is key to the comfort and functionality of the fabric.
Last season we brought Fitswell and Body Science to the table. For this season, we have developed these concepts further with Ultra-Flex and D-Fine, offering an even more versatile scale of stretch. We are also moving forward with D-Craft, our authentic stretch line and a treat for the denim purist who wants to enjoy the time tested look of 100% cotton without missing out on the comfortable capabilities of modern stretch. A combination of tradition and tech, not to mention style, this wide-range of stretch textiles work with different body types, leaving you free to move as you please.
For this season, we take you on a journey through time. Starting with the roaring twenties, we see how denim would fare on the early female aviators with Arctic Whites, created by the Vintage Showroom in London. Moving along to the fifties, we pay homage to the trendsetters who made denim what it is today by wearing their Rebel Blues. After the fashion followed the music: designer Serdar Uzuntas gathers inspiration from the rock icons of the sixties and seventies in creating the collection.
For the modern wearer, we offer the body-shaping technology and silk-like hand feel of Fitswell, Body Science and Comfort Squared custom tailored to the needs of today. Denim has had quite the colorful history, and it looks like a bright future ahead, but one thing is for sure… The textile is absolutely timeless.
Orta has always been a company inspired by our natural environment and the people who inhabit it. It is for this reason that we go to such great lengths to protect it. But it goes beyond corporate social responsibility. We advance our technologies and create innovative textiles with these very same principles in mind. As a result, this philosophy is reflected perfectly in this season’s collections.
From the oceanic color palette of Aqua Weave, to the adventure-ready adaptability of Dare Denim, these denims are both creatively and functionally manufactured for real people who live in the real world. Add to this a solid grip on upcoming fashion trends and you have a perfect triptych of elements. So run, jump and dive in, because it’s going to be a beautiful Spring and a wild Summer.