FOR AUTUMN WINTER 2017-18 ORTA BLUFREQUENCY PRESENTS
HITCH HIKER OF THE SOLAR SYSTEM
We are nomads in a world where there is no time, navigating at the borders of the past-present-future.
Interconnected and interdependent, we are not bound by age or gender, race or region.
We are a part of a bigger, greater community.
We are more human humans. Together we have liberated ourselves from earthbound concepts.
Merged artisan and machine, technology and nature, ethics and aesthetics.
Gain an intergalactic perception.
Join us as we hitch hike forward and backward through time to experience the energy of Blu Frequency.
FOR SPRING-SUMMER 2017 ORTA PRESENTS
We are entering a world of visionary sustainable technology that is focused on energy. The view is that the
energy that sustains us can no longer be seen as separate from our environment. ORTA is committed to envisioning a
sustainable, technological future driven by the human desire for this energetic exchange.
Our jeans will become compatible with our emotional and physical body. Biological senses will be enhanced to
address different kinds of stimuli for specific purposes. We will co-create denim for our smart cities of tomorrow.
Resonate with the collective. Sense the frequency. Feel the sound of blue.
Denim is a catalyst, an energetic exchange that responds to our movement and surroundings. ORTA’s immersive
technology senses our skin’s frequency and responds in harmony.
ORTA’S immersive technology is embedded in the denim fibers that support our body. These fibers “feel” what is
happening around us–detecting any movement in our physiology. In other words…ORTA’s immersive technology responds
to our behavior. Our actions are translated by ORTA’s adaptİve stretch patterns–enacted by our body’s movement.
Our body’s frequency describes the field of energy and information that surrounds and interpenetrates the surface
of our skin. ORTA’s immersive technology ultimately adapts to our movement and allows the smart fibers to resonate
with our skin’s frequency. Frequency changes everything. It impacts the way we feel and the way we move every day.
With ORTABLUFREQUENCY, we feel taller, slimmer and more alive.
Part of the reason why denim has been such a lasting staple in our wardrobes is its adaptable nature. Wearable and
durable, denim can be dressed for almost every occasion. The next step in this evolution is moving beyond the
mastery of five pocket jeans and bringing denim to new places; from suits to yoga pants, the office to the gym.
“Life-wear” to suit the active lifestyle of today’s end consumer and the designers who create it. This challenges
us to make denim that can literally act as a second skin, covering you anywhere and during any activity. Mastering
elasticity is key to the comfort and functionality of the fabric.
Last season we brought Fitswell and Body Science to the table. For this season, we have developed these concepts
further with Ultra-Flex and D-Fine, offering an even more versatile scale of stretch. We are also moving forward
with D-Craft, our authentic stretch line and a treat for the denim purist who wants to enjoy the time tested look
of 100% cotton without missing out on the comfortable capabilities of modern stretch. A combination of tradition
and tech, not to mention style, this wide-range of stretch textiles work with different body types, leaving you
free to move as you please.