THE GOOD MISSION OF THE ORTA BLU LIFE-LOOP
Social Missions are a new form of charity in which the donor's product becomes the catalyst of the operation. Denim is what we know how to do well. Using denim we have launched a series of initiatives that are helping local NGOs in 3 different continents to sustain their programs. We travel to the field, roll our sleeves, and approach the problems with the determination to make a difference and the know-how of an international business. We train the local people , we spend time with them. We share their everyday lives to better understand how we can help. As we try to solve a problem, many others come up. We go back and look for partners whose business could help solve the new problems. We call it the life loop. We don't recycle just denim. We try to recycle life too and help people get a fresh start.