It is a tall order for denim manufacturers to become healer of the planet; in order to do so, the industry will nedd to collaborate and harness sustainable, biological technologies that are emerging in leading labs around the globe. Today, tools for tracking and reporting negative environmental impacts are becoming increasingly more sophisticated. But, if reducing denim's footprint was all ORTA could do for the planet, we would be selling denim's place in history short.

WHY? Because denim has and always will have a special handprint on culture. In times of social change "JEANS MATTER."